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The American Editor
Go jump in a lake
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On Deadline was compiled and edited by Mark Mahoney, editorial page editor of The Post-Star in Glens Falls, N.Y. If you have an innovations or inspiration you'd like to share with American Editor readers, please e-mail it to Mark at mahoney@poststar.com.

Spring 2009
Moving on
Lessons from across the pond
Go jump in a lake
Re-gifting
Unflattering portrayal
Freedom of speech debate
Blame it on the kid
Super Bummer
Business model
Aren’t we non-profit already?
Sun still not shining
Fewer statehouse reporters


THE WISCONSIN STATE JOURNAL'S EDITORIAL PAGE is all washed up — at least according to Google Maps.

If you Google the paper's opinion page and then click on “Maps,” you'll see the letter A in a red circle. Zoom in a bit and you'll see that locator marker casting a shadow on a blue background. The blue background represents Lake Monona, and the paper's editorial page is situated about 700 feet off shore.

The watery location generated a lot of corny one-liners from editorial writers, columnists and editors around the country, comments that Journal editorial writer Scott Milfred compiled and put in a column.

Here's a sample (If you read them in an Austin Powers voice, with a pause for the punch line, it makes it a little more fun.):

“Seems like an editorial comment on Google's part — out to sea?”

“So now, when your readers say, 'You're all wet,' they can cite Google as the source!”

“Does that mean you're off the deep end?”

“Obviously, your editorial board walks on water.”

“A good editorial page is not afraid to make waves.”

“Never let it be said your editorial board was in over its head.”

One editor suggested Milfred write a column on it, prompting another editorial page editor to warn, “But don't go overboard,”

“And if your readers want to complain about such cheesy journalism, tell them to go jump in the lake. Bottom feeders.”

Milfred responded that the aquatic location is actually correct. But because of the Wisconsin winter and budget cuts, he said, the editorial page was moved from the company yacht to an ice-fishing shanty.*


Permalink:: Thu 05/28/2009 @ 12:21

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